QR Codes for Marketing Campaigns

Adzze18 Jun, 2023Business

With the introduction of better and faster technology, people are now using their devices more than ever. One of the trends right now is use of QR codes for marketing. So, what is a QR code and how are marketers using the technology to the benefit of their brands? A QR code is a scannable image that your customers can read using their Smartphone cameras. QR codes comprise of a number of black squares and dots that represent certain information about a brand. To decode the information, the customer has to scan the image, to find out what is in the image. QR codes have been used on printed material to generate coupons, provide links to company website / social platforms, and in augmented reality.