The prom dresses market also stands to benefit from the heightened demand for formal evening dresses that include prom dresses, which have been designed by famous fashion designers. Prom dresses? popularity is also the result of the mounting number of celebrities endorsing them, which resonates specially with the youth. Wide availability of various product types and the robust distribution channels belonging to the vendors also contribute majorly to the market growth. Majority of the prom dresses are generally made using high quality fabric such as satin, chiffon, organza and worsted, which enjoy a huge demand from consumers. However, the dresses that are made of 100% polyester with a broader range of styles and designs are observing an escalation in demand across the globe.