Programmatic Display Advertising Market: Global Industry Analysis and Forecast (2023-2029)

Mahesh Chavan10 Aug, 2023News

The practice of automatically purchasing and selling digital advertising space is known as programmatic advertising. The use of automation distinguishes programmatic advertising from more conventional media purchase strategies. Before programmatic advertising, all ad ordering, setup, and reporting had to be done manually. Programmatic advertising streamlines the process, making it more successful and efficient.