Problems that arise often in your industry and how to address them

Guri9915524 Feb, 2025Business

All people dislike uncertainty, but it seems that corporate executives dislike it the most. Uncertainty in the global economy, the credit markets, how new rules will affect business, what rivals are doing. And how new technologies will affect the firm are just the beginning of an endless array of uncertainties. The final line is that uncertainty causes people to prioritize the now. Companies are avoiding long-term planning in favor of immediate outcomes, frequently citing unpredictability as justification. While this might seem appropriate, we think that failing to proactively prepare five years forward might ultimately lead to value destruction.