Predictive analytics market growing in size, importance

Jakson25820 Sep, 2022Technology

Projected to hit $10.5 billion this year, the market for predictive analytics is expected to nearly triple in size to $28 billion by 2026, according to Markets and Markets. While staffing and budget issues related to the COVID-19 pandemic have put a hold on some companies' investment plans in analytics technology, for other companies, analytics has become even more critically important, helping enterprises navigate fast-changing customer behaviors and supply chain disruptions, according to the report.