Mark Tyne25 Nov, 2021Technology
As enterprises navigate through the spectrum of new technologies powered by the Internet, cloud computing, mobile applications, and artificial intelligence, the landscape of how B2B enterprises engage and transact with their customers is undergoing a dramatic transformation. For one, the onset of the pandemic forced most companies to adopt digitalization in a big way. This meant a shift to virtual sales ? which helped significantly improve sales effectiveness as organizations had a lower cost per visit despite an extension in reach.
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