The intersection of artificial intelligence (AI) and digital advertising to create truly engaging experiences across global audiences and cultures is reaching an inflection point. Companies everywhere are leveraging powerful trends in AI, machine learning and apps for performance marketing. Today?s AI and machine learning technologies are allowing apps to understand speech, images, and user behavior more naturally. As a result, apps with AI capabilities are smarter and more helpful, and companies are using these technologies to create tailored experiences for customers, regardless of language or background. AI is leveling the playing field by making advanced data tools accessible to anyone, not just data scientists.