PGDM in Marketing

Kumarjgi12 Oct, 2021Education

All current innovation in marketing is through digital channels. This course is an attempt to demonstrate the power of applying digital concepts across the marketing function in any business. It will help the students to harness the power of digital marketing as a core driver of the marketing strategy for a company. This course focuses on the various aspects of digital marketing, combining the technical and marketing concepts for an efficient campaign. The course also provides an opportunity to the students to demonstrate their digital marketing skills by creating a digital campaign.