Personicaâ„¢ Announces New Brand and Loyalty Program

Martechcube18 Dec, 2020Technology

Personica™, the most powerful marketing and analytics platform for restaurants, today launched its new brand, changed from its former brand Fishbowl. Personica is also announcing its new loyalty program, rounding out the company’s full marketing technology platform. Twenty years ago the Fishbowl brand invented the eClub as a way for restaurants to connect with their guests. Though in many ways the Fishbowl brand and the eClub concept have been synonymous, Personica now provides its clients with a full suite of marketing tools, including omni-channel messaging, CRM, price and menu optimization, 1:1 customer segmentation, local store marketing, in-depth reports, promotions, and loyalty.