Personalization is the key to successful marketing in the contemporary landscape

Vspagy22 Jul, 2022Business

The surge in online brand interactions in recent years has escalated customer expectations. By providing consumers more exposure to tailored content, including personalized GIF and videos, leading brands of today have been consistently raising the bar. Starting from in-person to mobile and web interactions, consumers now view personalization as more of a default standard for engagement. Hence, it is vital for companies to incorporate personalized sales videos, custom on boarding videos, and more into their strategy.