Perion & Microsoft Renew Partnership to Drive Search Advertising

Martechcube04 Nov, 2020News

Perion Network (NASDAQ: PERI) announced today the renewal of a multi-year strategic partnership with Microsoft (NASDAQ: MSFT) to drive search advertising business growth through Perion�s search technology division, CodeFuel, and provide a more immersive experience across desktop and mobile. The continuing collaboration between the companies will enable CodeFuel to further grow its publisher relationships offering, lucrative search technology solutions, and sophisticated expertise for monetizing their digital properties. These include shopping, product comparison and content websites, applications, browser extensions, mobile launchers, and white label search engines. Leveraging CodeFuel�s publishers� network enables Microsoft to increase search advertising market share and connect advertisers to millions of potential customers while enriching user experience through publisher properties.