Performance Marketing for Fintech: The Essential Guide to Getting It Right as a Startup

Performane Marketing18 Sep, 2024Technology

Performance marketing has rapidly emerged as a critical strategy in digital advertising, particularly in sectors like fintech, where the pressure to demonstrate measurable results is high. Unlike traditional marketing models that focus on awareness and impressions, performance marketing centers on paying for specific outcomes such as clicks, leads, and conversions. For fintech companies, where customer acquisition costs are high and competition is fierce, performance marketing is a game-changer.