Pea flour addresses contemporary concerns about food integrity, affordability, and health benefits. Created through fine grinding, it integrates into grits, snacks, patties, and smoothies. Its unprocessed nature suits clean-label demands. Food startups explore chef collaborations and seasonal limited editions. Marketing emphasizes reduced allergenicity and nutrient concentration. Analysts highlight consistent retail turnover and export growth. Culinary bloggers feature recipe videos utilizing this ingredient creatively. Farmers apply sustainable irrigation systems and biodiversity-promoting rotations. Traceability platforms ensure transparency from field to shelf. Diversification of end-use applications encourages long-term investment. Emerging regions view it as a strategic agricultural asset with promising export potential.