Pay-Per-Click (PPC) advertising, specifically paid search, has emerged as a game-changing tool that enables businesses to reach their target audience, drive traffic to their websites, and generate valuable leads PPC is an online advertising model in which advertisers pay a fee each time their ad is clicked. The most popular PPC platform is Google Ads, which displays ads on Google's search engine results pages (SERPs). With PPC, businesses can bid for ad placement in a sponsored section of the SERPs, ensuring their ads are visible to potential customers actively searching for relevant products or services.