OTT Testing — Creating Comprehensive Streaming Testing Strategy for Quality Content

Matthewallen04 Nov, 2025Technology

The pandemic has been a global disrupter, urging the media industry to shift towards over-the-top services. As per a report by Statista, the revenue in the OTT video segment is forecasted to reach US$ 275.30bn in 2022 with an annual growth rate of 11.60% (CAGR 2022-2027). This amount of traction that streaming platforms have gained in recent years has increased the importance of OTT testing to help media companies cater to the dynamic needs of consumers and offer them best-in-class digital experiences.