OTT Ads: How Over-the-Top Advertising Is Changing Digital Marketing
Rahulapp0105 May, 2025Business
OTT (Over-the-Top) ads refer to video advertisements delivered directly to viewers via internet-connected streaming platforms, bypassing traditional cable or satellite services. These ads appear on platforms such as Hulu, Disney+, Peacock, and other video-on-demand services that support ad placements. Unlike traditional TV ads, OTT advertising allows for precise targeting based on demographics, interests, and user behavior, thanks to data-driven insights.
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