Oracle CPQ System and AI for Pricing and Contract Intelligence - Wipro

Harry1221 Jan, 2022Technology

Buying behavior of customers is ever evolving. An organization’s Configure Price & Quote (CPQ) application serves as the backbone for the sales team to support this evolving buying behavior of customers. Every modern business in the world turns to its CPQ system to produce correct quotes and effectively sell its products, thereby generating revenue. This makes ‘quotes’ a very critical entity for any organization’s relationship with its customers. Any miss of critical clauses or incorrect pricing can cause anomalies in the quotes that can lead to serious losses to businesses.