Optimizing Data & Making Content King Again: An API-first approach to CTV/OTT

Martechnology13 Oct, 2022Business

With privacy laws getting more stringent due to the shift away from cookies and the collection of other personal information, targeting and adding value to ad placement utilizing contextual data is at the forefront of the industry, especially as CTV/OTT supply continues to grow. I remember years back when contextual products were on every activation in-market, and now I can?t wait to see what unique contextual offerings emerge as innovation pushes away from cookies and into context