Optimizing Data & Making Content King Again: An API-first approach to CTV/OTT
Aitechpark10 Sep, 2021Technology
Marika Roque talks about privacy laws, challenges in CTV / OTT channels and accountability standards With privacy laws getting more stringent due to the shift away from cookies and the collection of other personal information, targeting and adding value to ad placement utilizing contextual data is at the forefront of the industry, especially as CTV/OTT supply continues to grow.
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