The analytics segment is growing and implying the highest rate of expansion. The many reasons that boost the growth can be attributed to the growing onlineculture, the increased availability of related data, and the dawn of more advanced analytics tools that help organizations identify more sophisticated data patterns. The traffic is growing fast so the data in motion will get bigger and bigger. This data is often used in conjunction with other information such as records of viewer behavior, trendline identification, and customer journey optimization.