The growing tourism industry, followed by the increasing penetration of internet usage and smartphone users across several economies, are the factors surging the growth of the market. The rising implementation of technological advancements in the online travel industry and the growing usage of mobile applications have made the booking for travel easier and flexible, which are some other factors boosting the growth of the online travel market share in terms of revenue. Moreover, growing per capita income, rapid urbanization, economic growth, and significantly changing lifestyle of the customers towards more improved services and comfort will further propel the growth of the online travel market size.
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