Digital marketing, usability and customer relationship pros share their top tips for how to ensure that when customers visit your website they enjoy the experience and will buy from you. Consumers are increasingly showing interest in customer-based, tailored online shopping experiences that can give them easy access to product selections and site features like inexpensive shipping that befits the overall preferences at the time of abandoning the cart. Consumers who tend to prefer online shopping more frequently are likely to spend more money. Tailored experiences will become an essential tool for merchants in the years to come. As merchants can leverage this tool to keep their customers loyal and continue shopping from their site.