ORM is important for each and every business to maintain positive brand recognition in the eyes of its consumers and clients working with it. As more digital marketers understand the value of ORM in growing their business, they choose to devote more time and energy to online monitoring of their brand. ORM stands for Online Reputation management. ORM plays an important role in digital marketing because it helps you to remove all negative reviews about a company person and your brand from search engines. It is the entire process of monitoring and managing a company brand image. It improves ranking, ratings, social media by getting a company. ORM involves the insertion of new content online that reduces previous or unwanted content in search results.