One of the fundamental aspects of SEO is keyword research

Jim Star30 Sep, 2024Computer & Internet

Search engine optimization, commonly known as SEO, is the practice of improving a website's visibility and ranking in search engine results pages. The goal is to increase organic traffic from search engines to a website. SEO involves various techniques and strategies to make web content more attractive to search engines and users. SEO can be divided into on-page and off-page optimization. On-page SEO refers to actions taken on the website itself to improve its search engine rankings. This includes optimizing content, HTML source code, and site architecture. Off-page SEO involves actions taken outside of the website to impact its rankings, such as building backlinks from other reputable sites. One of the fundamental aspects of SEO is keyword research. This process involves identifying the words and phrases that potential visitors use when searching for information related to a website's content. Once relevant keywords are identified, they can be strategically incorporated.