Adoption surges due to growing demand for clean-label, antioxidant-rich cooking agents. Olive-derived oils serve diverse purposes from gastronomy to skincare. Bottling innovations reduce oxidation, improving longevity. Spain leads global output with advanced irrigation, cultivation, and milling infrastructure. Promotional efforts target diet-conscious buyers, emphasizing calorie control and unsaturated fats. Events showcase tasting notes, regional differences, and processing methods. Hospitality sectors embrace sustainable sourcing, transparency, and biodegradable containers. Brands prioritize traceable farming practices, soil regeneration, and minimal processing. Pop-up markets, gourmet festivals, and social media accelerate public exposure. Scientific studies influence buyer behavior, reinforcing heart-health narratives across wellness, foodservice, and retail environments.