Growing awareness of its medicinal and other commercial applications has resulted in its plantation spreading to other parts of the world. The tree is now found as far south as India in Asia Pacific and as far north as Texas in North America. Since the fruit is relatively easy to grow, the North America acerola extract market participants are able to keep manufacturing costs to a minimum. Due to its extremely shallow roots, the tree plantation only requires careful consideration of wind conditions. Cutting, seeding, and other common methods are used to propagate the tree.