To understand the essence of shoes one must explore their origins. Founded in 1964 by Bill Bowerman and Phil Knight under the name Blue Ribbon Sports, the company at the start operated as a retailer for Japanese shoe maker Onitsuka Tiger. However, it wasn't long before Bowerman's lasting relaxation of transformation led to the creation of the first shoe.Drawing inspiration from his own experiences as a path and field coach, Bowerman looked to design footwear that could enhance performance and decrease injuries. His experiments with various materials and designs peaked in the birth of the "Nike Cortez" in 1972, a revolutionary running shoe that featured a protective midsole and lightweight creation.
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