NielsenIQ and Qualtrics partner for data analytics and brand health
Martechcube07 Sep, 2021Business
NielsenIQ, the industry leader in global measurement and data analytics, and Qualtrics (NASDAQ: XM), the leader and creator of the Experience Management (XM) category, today announced a new partnership that will empower brand leaders to make smarter and faster decisions. The partnership is expected to create one of the world?s most comprehensive brand experience solutions, providing organizations with a real-time, 360-degree view of their brand health based on consumer feedback.
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