Newly Launched IRI CPG Demand Index Tracks Consumer

Martechcube29 Apr, 2020Business

IRI�, a global leader in innovative solutions and services for consumer, retail and media companies, today released the IRI CPG Demand Index�, a proprietary metric measuring weekly changes in consumer purchases, by dollar sales, against the year-ago period across departments, categories and retail formats. Leveraging the full power of IRI�s unparalleled data assets, including daily sales data reported from 12 major chains� daily point-of-sale and e-commerce transactions nationwide, as well as a fully automated forecasting solution, the IRI CPG Demand Index is poised to be the industry�s standard metric for tracking changes in consumer spending on CPG amid the COVID-19 pandemic and beyond martech news.