New type of mobile tracking link shoppers physical movements buying choices
Amadeo26 Mar, 2019Miscellaneous
The study, by researchers during Carnegie Mellon University, New York University, and Pennsylvania State University, appears in a biography Management Science. “Our formula can assistance advertisers urge a pattern and efficacy of their mobile selling strategies,†says Beibei Li, partner highbrow of information systems and government during Carnegie Mellon University’s Heinz College of Information Systems and Public Policy, who coauthored a study.
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