Berlinhopkin12 Aug, 2022Other
The products do not cause redness, irritation, discomfort, unlike chemical-based skincare products. However, the supply of natural ingredients is irregular as the production of such natural & organic ingredients is vulnerable to climate change. In addition, maintaining the integrity of the ingredients during the course of processing & packaging increases input costs, which is translated into its selling price. The expensive nature of natural skincare products unlike chemical-based skincare products can hamper the growth of the market. The rise in false claims is likely to pose a challenge for the market players. Certain brands label products as natural, organic, chemical-free without any certification, such misleading information creates distrust among the consumers and negatively impacts the market. New marketing strategies, brand promotions, full disclosure of ingredients have helped market players retain the growth momentum of the market. The utilization of the e-commerce boom by la
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