Fungi-based extract applications expand globally amid rising awareness. Sectors including nutraceuticals, dermaceuticals, pet nutrition adopt functional compounds. Subspecies like maitake, shiitake, cordyceps support metabolism, recovery, skin repair. Leading firms invest in vertical farms, lab testing, AI formulation. Ethical sourcing, carbon neutrality, social responsibility become brand pillars. Processing steps include maceration, agitation, evaporation. In-store experiences feature sampling, consultations, ingredient education. Consumers seek purity, origin assurance, personalized options. Growth driven by diet trends—paleo, keto, flexitarian. Emerging markets in Latin America, Africa offer cultivation potential. Clinical trials validate claims, improving legitimacy. Mushroom-based categories symbolize modern wellness convergence across disciplines.