Multi-Touch Marketing Attribution Software Market by Component (Solution and Services), Organization Size (SMEs and Large Enterprises), Deployment Type (Cloud and On-Premises), Vertical, and Region - Global Forecast to 2023 global multi-touch marketing attribution software market size to grow from USD 816 million in 2018 to USD 1,634 million by 2023, at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period. The major factors driving the growth of market are rising need to optimize marketing spend and growing number of marketing channels to reach end customers.