Multi-Channel and Omnichannel Marketing

Marketing Automation29 Oct, 2021Technology

The needs of the customers change rapidly over the course of their customer journey. The messaging of a brand has to change in response to those needs. Multi-channel marketing is meant to put the brand at the center of a strategy or campaign. When it comes to multi-channel automation, it is the brand that reaches out across as many channels it is able to maintain at once, while attempting to reach customers with the same message. However, in this situation, the brands shall have the same one-size-fits-all message across those channels, due to which their messaging will only be relevant for a certain segment of the target audience.