Jamesrobert45647831 Mar, 2023Business
The Beginning Ultra Tune commenced trading in 1979 with a pilot store in Box Hill, Victoria and rapidly expanded across the country after businessman Bert Smart saw a specialist Fast Tune-Up store in Hawaii whilst travelling home from the USA. Through Smart?s vision, we established a franchise model that caused the new business to expand rapidly into all Australian states except WA. Using the latest Dyno Tune technology, which enabled vehicles to be tuned whilst on ?rolling roads?, Ultra Tune garnered a nationwide public acceptance in the competitive after-market servicing sphere. By 1983, Smart realized the ?tune-up only? offering was not viable in the long term for the network. Instead of redeveloping the franchise model to accommodate a broader range of alternative services he decided to sell off the franchise to new owners (predominantly groups of existing Ultra Tune franchisees) in Queensland, NSW, Victoria, Tasmania and South Australia.
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