The global Mobile Value-Added Services (MVAS) Market projects a growth rate of 12.5 percent over the next forecast period. Value-added services have existed for a long time in the telecommunication sector as people have increased their use of mobile phones. All telecommunication operators offer VAS like welcome tunes, voice messages, and missed call alerts. People are using value-added services to increase the value of their experience while using mobile phones. As people seek to use phones as digital devices for multiple purposes, value-added services are on the rise.