A survey conducted by the platform Numerator indicated many industries are shifting their messaging to in-home delivery. As example, restaurants are pivoting to food delivery message. The increased ?work from home? periods will force the shift of advertising concepts. Numerator reported that Burger King and Little Caesars are even advertising new delivery options available in their stores. Out of home (OOH), advertising is an essential medium through which companies build brand awareness. One of the most popular OOH advertising platforms is mobile truck advertising. In it rucks ferry billboards to target locations during an ad campaign.
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