MOBILE MARKETING MARKET Trends, Statistics, Size, Share 2024
MarketsandMarkets forecasts the global Mobile Marketing Market size to grow from USD 10.5 billion in 2019 to USD 25.0 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 18.9% during the forecast period. Mobile marketing is any marketing activity that promotes products and services via mobile devices, such as tablets and smartphones. It is a multi-channel, digital marketing strategy that aimed at reaching a target audience on their smartphones, tablets, and other mobile devices, via websites, email, SMS (Short Message Service) and MMS (Multimedia Messaging Service), and apps. Mobile marketing platform makes use of the right combination of data, insights, and content to assist businesses to deliver the best consumer experience at the right time.
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