Mind the Gap Between IT and Marketing
We set out to learn more about how web teams can work together more efficiently to create an extraordinary, high performing website. To find out, Pantheon partnered with Hanover Research to survey nearly 100 UK-based Marketing and IT leaders. We learned that there are a lot of opportunities for Marketing & IT to align on, but one thing is crystal clear: Collaboration with others is the single biggest challenge when it comes to an organization’s website.
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