MessageGears Research Reveals Marketers Are Confused About CDPs

Martechcube23 Aug, 2021Business

(MessageGears, the customer marketing software company, announces the results of a survey on Customer Data Platforms (CDPs). The big takeaway from the survey, which was managed by independent research firm PureSpectrum, is that marketers believe there is confusion in the marketplace about CDPs – and most feel that vendors are to blame for the confusion.