Meesho Aims to Grow Merchant Base Tenfold by 2027

Ceo Vine24 Aug, 2023News

In a bold move, Meesho, backed by Softbank, plans to onboard 100 million new merchants by 2027. The recent relaxation of GST rules for online sellers by the government has provided the perfect catalyst for this massive endeavor.Meesho CEO Vidit Aatrey stated, ?With 1.3 million sellers already on our platform, the policy change to allow more GST-exempt sellers is a big boost. Our goal is to add 1 crore more sellers by 2027.?Meesho stands out as India?s first profitable e-commerce company at the group level. Aatrey is confident this momentum will persist, driven by the company?s innovative strategies.E-commerce in India remains relatively young, with only 1.5-2 million online merchants. Improved internet access, network reliability, and online payment options are expected to drive significant growth.A unique aspect of Meesho?s approach is its commitment to not charging commissions on sales. Instead, revenue comes from services like logistics and advertisements.