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Leadzen.ai22 Mar, 2022Business

A lot of preparatory work goes behind a single cold call whether it?s in the B2B sector or the B2C sector. It?s not as easy as ringing the prospect and getting straight to the point. To unravel a few emotions and struggles that go behind the scenes, mentionable emotions include anxiety, fear of rejection, low self-esteem and stuttering at times. The struggle is real.

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