A meal kit is a weekly or monthly subscription service that sends customers recipes and food ingredients to cook their own fresh meal at home. The services which include delivery of pre-cooked meals are known as meal delivery services. Demand for meal kit delivery services is driven by rising urban population, increase in number of working women, and rising number of people in the middle class bracket in developing countries such as China and India. Furthermore, due to improved lifestyle in emerging countries, disposable income of individuals has increased, and people tend to buy meal kit subscription.
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