An emerging technology with significant potential to upend industries is virtual reality (VR). However, the effects of VR on businesses have mostly gone unexplored. Technological advancements may have a significant influence on businesses and necessitate the adaptation of operations, goods, and services. Virtual reality is a new technology that has the potential to transform businesses in this way. It was expected to create a billion-dollar industry already in 2023 and is said to disrupt many industries in the long term, starting with media.