Campaign management software is a digital tool designed to help organizations plan, execute, and monitor marketing campaigns. It integrates various functions such as email marketing, social media management, customer segmentation, and analytics into a single platform. This software streamlines campaign workflows, improves targeting and personalization, tracks real-time performance metrics, and provides optimisation insights. By automating routine tasks and providing comprehensive data analysis, campaign management software enables marketers to enhance efficiency, maximize ROI, and achieve strategic marketing goals.