Maximise Your Intellectual Property to Enhance Franchise Value

Lisajkent8622 Jun, 2022News

The franchise parties may discover that the brand value is abruptly harmed, for instance, if a franchisor has failed to appropriately assess and protect its brand(s) and its trademarks are unregistered or judged to be unenforceable. This may even necessitate a costly rebranding and expose the franchisor to franchisee lawsuits. Contact the franchising lawyers for a consultation if you have any questions regarding this.