In the ever-evolving landscape of digital marketing, understanding user behavior is paramount. The journey users take on your website can provide invaluable insights, and Google Analytics 4 (GA4) emerges as a powerful tool for mastering user journey analytics. In this beginner?s guide, we will navigate through the fundamental concepts, strategies, and techniques to elevate your proficiency in utilizing GA4 for professional user journey analysis. Before diving into the intricacies, let?s establish a solid foundation. GA4, the latest iteration of Google Analytics, places a distinct emphasis on user-centric data. It enables businesses to track and analyze user interactions across platforms, providing a holistic view of the customer journey.