Martech Leader ClickDimensions Acquires Eletype

Martechcube15 Feb, 2021Other

ClickDimensions, the leading marketing technology and services provider for Microsoft Dynamics 365, today announced the acquisition of Eletype, a marketing technology company that supports marketing campaign performance through intelligent monitoring and collaboration. The Eletype Digital Assistant monitors website, search, social and email marketing campaign performance and delivers the results into Microsoft Teams or Slack with smart notifications. The strategic acquisition will enable a broad array of enhancements to ClickDimensions technology, providing intelligent monitoring based on thresholds, anomalies and fluctuations.