Martech Interview with Lynn Tornabene on Data Strategy

Martech14 Nov, 2022Business

Lynn highlights in an Martech interview on data strategy about how marketing techniques have evolved and how crucial it is to have a comprehensive data strategy to make informed marketing decisions. An insights-informed approach is the only way to determine what?s best for your company. Looking at the buying journey as a rigid, straight-line process we (think we) control to a more flexible one.

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