Martech Interview with Lyle Underkoffler on Video Advertising
Lyle Underkoffler, Chief Marketing Officer at Smartly.io talks about video advertising trends and content creation in an Martech Interview on Video Advertising in the world of ad tech. The changes to measurement and attribution have given advertisers the chance to be playful again; advertisers should test new strategies, such as new creative elements, storylines, and moods.
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